NEW YORK -- Sirius XM Radio and Comedy Central are teaming up to create a new comedy channel on the satellite radisatellite radioo service. It will showcase the television networks stable of sSirius XM Radio creating Comedy Central channel satellite radiotand-up comics.
For Comedy Central, its a continuing effort to spread its brand beyond TV. It already packages comedy concert tours and sponsors shows at comedy clubs.
The companies said Tuesday that they hope to add the channel to Sirius existing lineup of eight comedy channels this spring.
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So r, big-name Comedy Central hosts Jon Stewart and Stephen Colbert are not part of the effort.
Associated Press
